Covering of local market with goods and services from Brodomerkur's business activities, specializing according to the group of goods,extending the retail network across the country and across the border to the territories of the former state are a brief review of strategic guidelines of the company from Split.

Brodomerkur is recognizable by its specialization in catering for and supplying of industry and individual consumers with technical goods. Shipbuilding industry,utilities (electricity and water suppliers), assembling and construction companies… are its longtime business partners.

Brodomerkur widens its business to the engineering activities as well.Hence, it takes part in big investment projects in Croatia.

Retail Trade Facilities

Brodomerkur has a wide retail network extended across an area of 33,310 m2. Two shopping centres on the outskirts of the City of Split stand out among the retail facilities.Brodomerkur's retail outlets cover mainly the region of Dalmatia (39), but through the franchising system the company is expanding to the entire Croatian market.

Warehousing Facilities

155,767 m2 of the up-to-date equipped warehousing facilities, vehicle fleet and equipment are available at Brodomerkur

Human Resources

Brodomerkur employs 590 people, 34 % of them holding a university degree. Average age is 44 ; 58.26% of the employees being under 45. The fact that 33.76% of the employees are under 40 speaks about the rejuvenation of the company.

Quality Standard ISO 9002

Brodomerkur is the first company in Dalmatia to have been awarded the ISO 9001 quality certificate for trade and services.It was certified by an independent company BVQI on June 26,1998 and recertified according to the same standard on November 8 ,2006. The ISO 14001:2004 Certificate was awarded as well (the certification was performed on March 13,2009).

The business is being constantly improved and special care is taken of :

• the quality of services and meeting the customer needs;
• the improvement of organization and constant enrichment of the personnel structure with the highly educated employees.